We are a team of ocean lovers with over 26 years’ experience in design, sustainability, innovation, research and education.
In 2012, one of our Founders children suffered from encephalitis (brain infection) resulting in a brain injury. The ocean was used to for rehabilitation and is when the true health benefits inspired change.
The impact of everything being designed and made needed to be challenged as the collection and recycling system for non-renewable plastics does not currently work.
Only 9% of all plastic waste ever produced has been recycled. Approximately 12% has been incinerated, while the rest has accumulated in landfills or the natural environment.
There has been a lack of material choices available, poor collection infrastructure in place and producers have not been taking responsibility for the impact packaging waste is having on our environment.
This lead us to develop better circular solutions. We design for reuse, collection and recycling.